Stu came to us with a story about male and female hair loss, a university veterinarian (now President of Kyoto Prefectural University in Japan), and ostrich eggs.

The immune system of ostriches is ancient, like dinosaurs. Dr. Tsukamoto creates antibodies from their egg yoke, and when sprayed on a head’s balding area, this will suppress DHT, allowing for hair growth.

CMTv went to work: audience definition, video messaging, targeting platforms, top of the funnel campaigns, and remarketing. Follow the next three videos that we used to market the product.