“We believe the more time you spend outside together, the better. That’s why we design products that make it easier to take longer walks, have deeper talks, and never worry about the weather. It’s like our founder always said – being outside brings out the best in us.” – Leon Gorman, Former L.L.Bean president

Established in 1906 as Malden Mills, Polartec is the premium provider of innovative textile solutions. Since inventing modern synthetic fleece in 1981, our engineers have advanced the science of fabric.
CMTv commissioned to create a story blending these two historical companies through the voice of  Mt. Everest celebrated female climber, Araceli Segarra. We used the technique of “green screen,” superimposing Araceli over LLBean outdoor clothing; illustrated animations explained the Polartec technology.