Patty Dinatale

SENIOR PRODUCER: ADVERTISING & MARKETING

Broadcast Video, Interactive, Digital, Print & Exhibition Projects – Relationship Building – Lead & Direct Creative Teams

Patty Dinatale, Senior Producer

Accomplished professional with extensive success delivering concurrent broadcast interactive/integrated marketing projects for global brands such as Bose, CoverGirl, Pfizer, and Reebok. Leverages a sharp eye for detail to ensure
consistency of brand messaging across multiple channels. A decisive leader: combines strong creative faculty with proven ability to manage cross-functional teams and client relationships while serving as project manager/liaison.
Expertise includes management of budgets, resources, contracts, scheduling, and complete digital and video
production process.

Summary of Qualifications

  • Agency Experience
  • RFP/SOW Development
  • Budget Forecasting/management
  • Contract management
  • Video/Broadcast Producer
  • Strong negotiator
  • Integrated Branding/Messaging
  • Creative Problem Solving
  • Client/Stakeholder Interface
  • Vendor Relations/management
  • Team Leader/Mentor/Collaborator
  • Collaborate with all members

Career Overview

Producer of digital, video/Broadcast & print projects on deadline and on budgets of up to $2M from conception to delivery:
o Leadership: Manage creative, production, and technical teams comprised of creative directors, art
directors, graphic designers, writers, web designers, programmers. UX, videographers and editors.
o Deliverables: Produce video, interactive, digital, print, exhibition, microsites, marketing materials, tablet
apps, radio spots, websites, photography shoots, and animation.
o Sample of Clients: LendingTree, Bose Corporation, Reebok, Cover Girl, Iron Mountain, Hasbro, Pfizer,
Absolute, Malibu Rum, Jameson Whiskey, and Keurig Coffee, among others

Operations Management
• Manage production and project management from initial client contact to project completion:
o Set project estimates, budgets, timelines, milestones, and production/post-production schedules.
o Develop SOWs and RFPs, manage forecasting process, select vendors, and negotiate contracts.
o Oversee quality assurance and testing on all deliverables.
o Liaise between client/stakeholder and creative, production, technical, and marketing teams.

Client Management
• Interface with clients and key stakeholders across project; identify needs while maintaining brand standards,
direction, strategy, and goals/objectives:
o Present project proposals to client.
o Lead weekly status meetings to manage concerns and expectations and report on progress, setbacks,
solutions, and milestones.
o Act as client services liaison; set up client presentations, promptly resolve problems, ensure creative
teams hit all targets such as key messaging and brand identity.

Team Leadership
• Oversee video and digital execution for projects from concept to completion
o Lead creative process while managing cross-functional teams, and vendors.
o Assess marketing needs and coordinate projects across all media.
o Collaborate with creative services teams to ensure briefs are executed accurately and effectively.
o Oversee all stages of script development, talent casting, video production shoots, and post-production.
o Lead meetings to ensure team adheres to clients’ strategic business and branding initiatives

Professional Experience

AXON COMMUNICATIONS, Braintree, MA | 2019 to Mar 2020
Senior Project Manager
Produced video marketing tools for pharmaceutical representatives while managing daily progress on all projects.
• Collaborated with top creative teams to ensure all deliverables were executed correctly.
• Produced videos for sales representatives and submitted marketing materials to FDA for final approval.
• Oversaw production process for all print projects.

BOSTON PRODUCTIONS, INC., Boston, MA  | 2017 to 2019
Senior Producer
Produced and developed creative concepts for interactive media exhibits, including pre-production, video production,
post-production, animation, graphic design, scriptwriting, programming, UX, and content management systems(CMS).
• Managed clients, resourced outside vendors, drove project schedules, and budgets, film crews on location, and
booked all travel and locations for shoots
• Oversaw creative and technical teams throughout project lifecycle.
• Clients included University of Illinois, American Museum of Science & Energy (AMSE), and Evergreen Agency

SENIOR PRODUCER (Independent Contractor) | 2007 to 2016
Led entire lifecycle for video and interactive/integrated marketing projects for national and international clients such
as Reebok, Rockport shoes, Absolut, Bose Corporation, Cover Girl, Iron Mountain, New England Law-Boston, and Pfizer,
among others.
Representative Projects
Senior Producer – Marketing Drive, Arnold Worldwide, Mullen Advertising, CDMI Connect, Geometry, Carat Fusion,
and Hasbro
• Produced integrated marketing programs, including videos, microsites, websites, radio spots, for such clients
as Progressive Insurance, Volkswagen, and Lendingtree.com.

Executive Producer – Reebok International
Produced website that included multiple videos, photoshoots, interactive programs, and large retail feature.
• Managed $1M+ budget; wrote RFPs and SOWs, obtained rights to music, and managed vendor/talent
contracts. Talent included internationally renowned professional athletes.
• Served as creative services manager overseeing 40-member team comprised of creative directors, art
directors, flash designers, programmers, and graphic designers.

Interactive Producer – New England Law-Boston
Produced new website; developed all content, sourced/managed vendors, and led weekly status meetings while
securing approval of top-tier stakeholders and management.
• Trained 30-member staff on how to best manage CMS.

Lead Line Producer – Bose Corporation
Led new product launch; oversaw video production, post-production, animation, color correction, and web design,
development and architecture, and user experience.
• Managed cross-functional teams, voice over casting, talent contracts, and recording sessions.

Education Advertising & Communications – Fashion Institute of Technology – New York, NY
Associate Degree in Retail Merchandising & Buying – Newbury College, Boston, MA

Skills Basecamp, Confluence, Drupal, Jira, MS Excel, MS Project, Redmine, Sitefinity, Sitecore, Smartsheets