RecyclingWorks


First impressions only happen once. Your website is the first impression – and maybe the only contact – that businesses have of your program, product or services. It needs to accurately convey the services you offer in a clean, accessible format. CMTv delivers WordPress-based websites that are effective, simple to manage, and deliver powerful performance.

The Campaign:

RecyclingWorks in Massachusetts is a new recycling assistance program designed to help businesses and institutions maximize recycling, reuse, and composting opportunities. Waste reduction activities like recycling and composting can help decrease environmental impact, save money, improve employee morale, and respond to customer demands for sustainable practices.

The cornerstone of the RecyclingWorks program is its website which features a database of recycling providers that serve businesses. The site allows users to search the database by material, location and by their need for either a processor or a hauler. The site also features a fully integrated map function which allows visitors to search for suppliers in their geographic area, then learn details of the recycling company by visiting a profile page.

In addition, the site helps to educate users about commonly recycled materials and is a conduit to the program’s Recycling Experts who can help businesses set up or improve a recycling program.

We were involved from the first planning stages of the project, developing the look and feel (including the program logo), the information architecture, content editing and SEO.

Results:

Recyclingworks was able to achieve its objectives using a simple WordPress site that they can update themselves.
Recyclingworksma.com was launched in March of 2012 and is already on it’s way to becoming an established resource for the business recycling community. The next phase is currently underway.

  • The site already receives 2,000+  views/month
  • 2.69 page views/visit
  • Visitors spend more than 2 minutes per visit.
  • More than 35 sites already link in.

Conclusion:

It is no longer necessary to use complicated platforms to deliver sophisticated websites. WordPress now offers a powerful CMS with easy-to-use dashboard accessibility. This allows us to build sites that deliver outstanding performance for smaller budgets and have a site that seamlessly integrates with other social media platforms.

 

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