Why Playlists are Important on YouTube

One of the most under-utilized tools on YouTube Channels are playlists. Frequently I visit channels that probably have some great content buried in the 239 videos they have uploaded . . . but who can find it?

Playlists allow you to group your videos thematically and provide a a simple way for users to find the content that interests them. To make your playlists effective, organize them by themes that are meaningful to your audience.

Because playlists are indexed separately from search, playlists also will help make your videos rank higher on searches. Remember to use SEO techniques such as well-written descriptions, key words and tags.

You can also embed playlists into websites to make them more visible to viewers.

Playlists will also increase discoverability because they are indexed separately from search.

How to Get More Likes, Comments and Shares on Facebook

One area I focused on recently was Facebook. I collected data on more than 1.3 million posts published on the top 10,000 pages to put together this infographic to help you get more likes, comments and shares on your Facebook posts.

Like, Comments and Shares

Google Search Just Got 1,000 Times Smarter

The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.

Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.

To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes. —more

As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”

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