When is the Best Time To Tweet and Post on Facebook

There are few resources better than URL shortener bitly for monitoring click-through rates for content shared on Facebook and Twitter. So when bitly released a report last month telling us all the best time to tweet or post to Facebook for click-throughs, we listened. And then we created an infographic. – By Juanmarketing on julio 5, 2012

Best Time To Post on Facebook

Best Time To Post on Facebook

This handy infographic highlights bitly’s data on the best times to share content on Twitter or Facebook if you’re looking to drive traffic to your site (or any site). Bitly found the best times to tweet for click-throughs are early afternoon Monday – Thursday, while Facebook content posted Wednesday at 3 p.m. generates the highest click-through rates, according to bitly’s data.

But why read words when you can look at pictures? Here’s the best-time-to-tweet-or-post-to-Facebook infographic created by digital agency Raka with data provided by bitly:

Best Time To Tweet and Post on Facebook

Best Time To Tweet and Post on Facebook

Infographics and the Science of Visual Communication

Brain science offers some insight into why infographics are so effective. – by Mark Smiciklas · July 3, 2012
One of the primary reasons infographics work well as a communication tool can be linked to eyesight and the neurological connection of our eyes and brain.

The dynamics of sight and how we use our eyes to process information present some compelling reasons to consider using infographics to share information and ideas in order to connect with your internal and external audiences.
Hard wired for infographics

Vision directly or indirectly accounts for about 50% of our brain’s real estate.

An article about the relationship of the eyes and brain in Discover Magazine touches on the expansiveness of the cell highway that hosts all this activity. For example, the retina alone is made up of more than 150 million cells. In addition, vision neurons account for approximately 30% of our total grey matter compared to neurons for touch and hearing which make up only 8% and 3%, respectively.
Infographics are easy on the mind

Considering all this hard wiring is already in place, it makes sense that it might be easier for us to process infographics than pure text.

One of the reasons we can process images faster than text is because of how the brain handles information. It processes data from pictures all at once but processes text in a linear manner.

Robert Lane and Dr. Stephen Kosslyn offer an explanation for what the brain sees when it comes to pictures vs. words. Each letter in a word is essentially a symbol. To read text, the brain needs to act as a decoder first, matching those letters with shapes stored in memory. From there the brain must figure out how all the letters fit together to form words, how words form sentences, and how sentences form paragraphs. Although all this comprehension takes place in only a split second, relatively speaking, when compared to how the brain deals with images, the process requires considerably more mental effort.

So, in a way, by using infographics to communicate, you make it physically easier for your audience to relate and connect to your information.

In a TED talk about the beauty of data visualization, writer and designer David McCandless expands on the idea that infographics provide a sense of relief in a landscape filled with a mind-numbing amount of information:

There’s something almost quite magical about visual information. It’s effortless. It literally pours in. If you’re navigating a dense information jungle, coming across a beautiful graphic or lovely data visualization is a relief. It’s like coming across a clearing in the jungle…more

The Best Google Features You’re Probably Not Using

The Best Google Features You’re Probably Not Using
Thorin Klosowski

Google is a vast machine with all types of apps, programs, and tools. A lot of these—like Gmail and Google Docs—are clearly useful and beloved by many. But hidden inside Google’s network are some awesome, lesser-known gems that can make your life easier.

Over the last couple of years Google has experimented with a lot of products. Hidden beneath popular apps like Gmail, Google Search, and Chrome are a lot of cool features that most people don’t mess around with. Here are some of our favorite unsung Google features, from Google Drive apps to Google+ to everything in between.
Use Google Drive Apps for Added Functionality and Features

For most of us, Google Drive is just a fancy rebranding of Google Docs. However, the recent integration of web based apps into Google Drive is starting to get interesting. These apps utilize your Google Drive folder directly either by storing new files there, or integrating with the files you already have. Here are a few of the Drive apps we find useful. ….more

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